First in Fashion

Whether they're vintage finds or today's trends someone was First in Fashion! This series highlights some of fashion's most innovative inventors. Budding fashionistas will love learning about these subjects' early lives, how they designed, developed, and marketed their famous product, and how their creations changed fashion forever. An attractive design and eye-catching visuals draw readers in, while engaging text delivers key business and economic concepts.

REVIEWS:
Each brief book is packed with often fascinating information. The design is colorful and eye-catching, including many illustrative photographs, both historical and stock… These are highly engaging and rich resources.

—First in Fashion – School Library Journal, Series Made Simple (Nov 2017)

Readers may not realize that the bright, energetic fashions of today’s youth exist in large part because of British fashion designer Mary Quant. At a time when young people were dressed to look like miniature adults, Quant dedicated herself to creating a distinct, new category of clothing just for them-one that would reflect their vivaciousness and the more liberated views of the 1960s and ‘70s. Indeed, for many, fashion was a mode of rebellion. Using period photos, this book provides historical and cultural context for Quant’s story…Quant’s use of colorful patterns and simple lines caused a stir, but not as much as her daringly short miniskirt. While the text acknowledges that there’s contention regarding the iconic skirt’s original designer, all agree that Quant was responsible for making it a sensation. Tracing her wildly successful career from art school to brand name, this entry in the First in Fashion series offers an illuminating look at a fearless fashionista.

—Mary Quant: Miniskirt Maker (First in Fashion) - Booklist (Oct 2017)